Rio Ferdinand changes sports with EA
Rio Ferdinand decides to give a try to MMA
EA Sports, the sports arm of video games manufacturer Electronic Arts, has signed deals with ex-Manchester United soccer player Rio Ferdinand and UFC fighter Brad Pickett.
Ferdinand and Pickett have been recruited to promote the launch of EA Sports’ new MMA game, EA Sports UFC, which was released last week.
The pair have starred in a video in which Pickett teaches Ferdinand the fundamentals of MMA.