Beckham and Zidane teach Bale and Lucas Moura a lesson

Adidas bring together two generations of football stars in their new advert.

Football stars are very powerful marketing platforms but so are football legends like David Beckham or Zinedine Zidane. A clear example of that is the latest advert by Adidas. The brand, which sponsors some of the best football players of the world, has also had a long relationship with former players David Beckham and Zinedine Zidane.

In this occasion, World Cup football legends David Beckham and Zinedine Zidane take on Gareth Bale and Lucas Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch.

The combination of recent past and present has proven effective and the video reached 9m views in 3 days.