Neymar is the star of the spectacular Beats by Dre. campaign

Beats by Dr. Dre Kicks off ‘Game Before the Game’ campaign ahead of World Cup.

“The Game Before the Game” is all about the pregame rites or ceremonies of players and fans around the globe. Some get on their knees and pray, others kiss good luck charms and all find strength in music.

As the world’s soccer stars prepare to kick off the FIFA World Cup in Brazil next week, Beats by Dre spotlights their pregame rituals in a new ad campaign.

“The Game Before the Game” is all about the pregame rites or ceremonies of players and fans around the globe. Some get on their knees and pray, others kiss good luck charms and all find strength in music.

Brazilian soccer star Neymar Jr. calls his father for inspiration.

“Today, run” his dad tells him in the commercial. “Run like you’re a crazy man chasing happiness.”

The campaign will appear in more than nine countries and in five different languages, with shorter commercials to highlight national soccer stars. Among the different stars we can see Cesc Fabregas, Chicharito, Mario Goetze, Luis Suárez and Bacary Sagna, for example.

Spectacular campaign by Beats by Dre to feel the tension and importance that the World Cup has for football fans and players.

Featuring: Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie.

Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.