Sergio Ramos is capitalizing his success on the pitch

Sergio Ramos is the man of the moment. His historic goal in the Champions League final has made him not only a legend of Real Madrid, but his image has shot up to the great media icons sport. The career of Real Madrid’s centre back is marked by successes, but his media impact, which was already very large, has increased thanks to his performance in the Champions League final and major brands want to work with him. The effect of his miraculous header is marketing offers piled on the table of his brother and agent Rene Ramos. Right now, Sergio is the image of Nike, Hugo Boss, Pepsi, Gatorade and Microsoft many other companies have already shown interest in signing the Spanish International. Sergio has always received many offers related to advertising, but the impulse that gave it its status as hero of the Champions is unquestionable. There are many Real Madrid players who have the status of media icons and Sergio Ramos is one of them. Next to Casillas, Cristiano and Xabi Alonso , he is one of the most active players commercially wise. Brands that are current partners and sponsors of Sergio are taking the opportunity to unveil new campaigns and to do all sort of brand activation with the player. Gatorade is becoming an expert when it comes to using its ambassadors in their promotions and campaigns and here we can see an example where the brand is taking full advantage of its association with football stars. Sergio Ramos features in this ad next to international players Lionel Messi, David Luiz and Oribe Peralta.