Subway taking full advantage of their partnership with Sturridge

Subway embarked on a lucrative commercial deal with England and Liverpool FC striker Daniel Strurridge.

Subway, who is already a sponsor of Liverpool FC, signed Daniel Sturridge as a brand’s ambassador and is hoping that the player will bring credibility to its active lifestyle positioning. He appears in McCann London-created ads for its Low Fat Sub range alongside football legend Pele.

The footballer, in partnership with sports marketing consultancy Octagon, has predicated his reputation for “hard work”, which has helped him shirk the criticisms that dogged his early career and become one the Premier League’s most potent goalscorers, making him a compelling proposition for sponsors. Sturridge already has deals with BT Sport, Coca-Cola and Mars.

Sponsorship experts say the deals have lifted his awareness among non-football fans over the past season, adding a “strong” performance at next month’s World Cup could cement his cross over appeal.

The campaign with Sturridge is very intensive and fully operational and his image is already in Subway restaurants and billboards all over the UK.

See below the TV ad that Sturridge shot next to football Legend (and Subway ambassador) Pelé: