Colourful World Cup for Mascherano with HP

Argentinian great Javier Mascherano celebrated his 34th birthday with HP, before heading to Russia with his national team. He travelled after signing with the company to promote the newest HP Deskjet 3775 printer, designed with the white and sky blue colours of his country. This collaboration with HP was a one-off campaign and the brand benefited from Mascherano‘s huge following on social media. On his official Instagram alone, he has almost 5.5m followers, which provides great exposure and visibility to any brand.  

Mascherano, who is currently playing in China, just announced, after being knocked-out of the World Cup, that he is retiring from international football, after having been involved in four World Cups for Argentina.

Imprime, copia y escanea. Es súper chiquita, cabe en cualquier lugar de la casa y podés imprimir fotos directamente desde tu celular. Yo ya tengo la impresora HP Deskjet 3775 con los colores de Argentina. Vos ya tenés la tuya? Te dejo un link para que aproveches este día del padre y pidas la impresora con los colores de tu camiseta preferida! https://goo.gl/jZuVhG #Reinventatupasion #Impresionmovil

A post shared by Javier Mascherano (@mascherano14) on Jun 6, 2018 at 3:09pm PDT