Ibra gets soft for the first time

Zlatan Ibrahimovic has become a brand ambassador for the gambling operator Bethard. The Swedish player will also co-own the company from now with the mission to promote the company’s growth plans to be licensed in a number of key European markets by 2020. 

In his first appearance associated with the brand, Los Angeles Galaxy striker is seen demonstrating his strength and his tough personality, shouting at the Swedish actor Dragomir Mrsic in a duel of power. However, maybe tired of always being the bad guy, Ibrahimovic gets soft in the end to relax the situation.  

In the second part of the #BeSoft videos, Zlatan and Dragomir discuss the meaning of high odds while visiting a tattoo studio.  

“I have obviously been intensively courted by betting compaines throughout my career, but up until now I have not been presented to anything that has triggered me”, said Ibrahimovic. “With Bethard, there was something different. It’s a company with Swedish roots, the founders are from my home town and they are true challengers who really want to do things differently”.