Lucas Vazquez has no secrets for Ford

Branded interviews are very common in the UK, but it’s not the only country were this formula is successfully used. We recently saw another great example in Spain, where Real Madrid’s winger Lucas Vázquez gave an exclusive interview to Ford, where he shares his secrets and answers all kind of questions. Despite saying that he only owns two cars from the German Audi (official partner of his club), the American brand got great exposure and visibility when Marca published the interview. Surely the brand would have been happy to be also present on the player’s Instagram, where he has an impressive 4.3m followers.