Griezmann keeps time with HYT

French international Antoine Griezmann has added yet another personal partner to his collection, as he was announced as the latest brand ambassador for Swiss watchmaker HYT.

The Atletico Madrid forward became the face of the luxury brand’s new advertising campaign, and has already appeared in a number of video and photo promotions. As part of the agreement, the company has also produced an exclusive watch dedicated to the French star, as you can see below.

“The first time I saw a HYT, in 2012, I thought to myself, this team has really done something out of the ordinary,” said Griezmann. “The fluid time display always reminds me of an energy gauge, like the one I have to manage every day as a sportsman.”

Grégory Dourde, chief executive of HYT, added: “In Antoine we have an embodiment of the HYT philosophy. He is a paradigm of the kind of collector we attract: young, independent, discerning, demanding and passionate.”