Football tricks with Cola-Cao
ElChurches and DoctorePollo put together a number of football challenges with Cola-Cao’s AirFutbol, the new gadget from the instant chocolate Brand. With the different challenges, both ElChurches (3.1 million subscribers on his cannel) and DoctorePollo (1.1m subs) had the chance to show their football skills to his fans and to encourage them to upload their own football challenges using the AirFutbol, for the chance to win a gaming console. The three videos that were uploaded for Cola-Cao got 750k views on average and accumulated more than 2.2 million views in just a few days, helping Cola-Cao engage with fans and consumers.
You can see ElChurches video below these lines:
And DoctorePollo‘s videos here: