David Beckham joins AIA’s family

Pan-Asian life insurer AIA Group has named retired football player David Beckham as its new global ambassador, and the former England captain will lend his image to a series of advertising campaigns for the conglomerate’s new wellness platform AIA Vitality. The Englishman will also be present at a number of AIA’s community and business activities for its customers, agents, partners and employees. Below these lines, you can see an example of an event in AIA‘s HQ in Hong Kong.

“Joining the AIA family was an easy decision for me,” said Beckham. “I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encourage people to take charge of their health.”

Ng Keng Hooi, AIA’s group chief executive, added: “David is a natural fit with AIA as we pursue our purpose to play a leadership role in the social and economic development of the communities we serve and in doing so, helping millions of people across the Asia-Pacific region to live longer, healthier, better lives.”