City youngsters are here to stay
According to Brandtix, Manchester City youngsters are on fire. The platform calculates brand value by combining on-pitch performance data from statistics group Opta with social media data gleaned from Facebook, Twitter and Instagram. It then assigns a Brandtix index value to each player, which is intended to guide brands and sponsors that want to take a more scientific approach to how they identify the best sporting talent to front their campaigns.
Kevin De Bruyne
- Brandtix Sports Index: 488
- 6.4M followers across Facebook, Twitter & Instagram
- 2nd highest brand value of all Man City players
- 10th highest brand value of all PL players
- 3rd highest brand value of all Belgian players
Raheem Sterling
- Brandtix Sports Index: 440
- 5.7M followers across Facebook, Twitter & Instagram
- 4th highest brand value of all Man City players
- 5th highest brand value of all English players
Gabriel Jesus
- Brandtix Sports Index: 363
- 1.6M followers across Twitter & Instagram (no FB page)
- 3rd most followed teenage footballers across FB, Twitter & Instagram
- Highest brand value of any Man City teenager
- 7th highest brand value of any Brazilian forward
Leroy Sane
- Brandtix Sports Index: 363
- 806K followers across Facebook, Twitter & Instagram
- 6th highest brand value of Man City midfielders
- 7th highest brand value of German players aged 21 and under
- 4th highest brand value of German midfielders aged 21 and under
For more information about Brandtix, you can check the links below: