SingTel and Samsung bring Manchester Rivalry to Singapore
Prime Time Sport helps SingTel and Samsung to bring Manchester rivals Rio Ferdinand and Sergio Agüero to Singapore
Singapore football fans got a taste of the fierce Manchester rivalry when SingTel (Asia’s leading communications group) and Samsung brought international football megastars, Rio Ferdinand and Kun Agüero, to town on May 15 and 16.
Rivals on and off the pitch, Ferdinand and Agüero took each other on a series of fun-filled action-packed challenges and community engagements.
This was part of SingTel’s regional partnership with Samsung to bring exciting football experiences to Singapore, coinciding with the launch of the Samsung GALAXY S5 LTE.
The players spent 2 days undergoing challenges and immortalizing their Singaporean experience through selfies. Fans and media also had the chance to meet the players and chat with them in different scenarios.
The different challenges where also followed by several media (both traditional and digital) and the presence of the football stars was captured in different mediums and platforms. Rio Ferdinand and Kun Agüero offered a press conference that was largely followed because it was the first time that both players were speaking after, Rio announcing he was leaving United and Kun winning the Premier and going to the World Cup.
You can see below a video with a summary of the players experience during the first day: