Gianluigi Buffon naps on a Magniflex

Italy’s #1, Gianluigi Buffon, has signed a new endorsement deal with Italian mattress manufacturer Magniflex in what is another surprising collaboration, in the same sector where Andrés Iniesta reached an agreement (with Dormity) a few months ago (here). The goalkeeper will feature in Magniflex’s website as well as in a number of ads running across Italy. Below these lines we can see an example of an ad from La Gazzetta announcing the partnership between Magniflex and Buffon to promote the brand’s products.