Gareth Bale for Adidas: ‘First Never Follows’

The sportswear brand Adidas – one of the official sponsors of the EURO 2016 –  has reactivated the “First Never Follows” campaign with one of its ambassadors and main figure of this year’s tournament Gareth Bale. The Welsh is well known for his speed and for this reason he was the ideal player to promote the new boots X16 Mercury, the lightest ones of the German brand. You can see the short motivating video under these lines.

The European tournament has show again its rivality against the US multinational Nike, the American brand that despite not having signed as an official sponsor of the tournament, has used ambush marketing techniques during the EURO 2016 to get notoriety in the press through its official ambassadors.