Joe Hart and Hugo Boss
England goalkeeper Joe Hart is the new face of Hugo Boss fragrance
Following the steps of Olivier Giroud, Sergio Ramos and Thiago Silva, Manchester City and England star Joe Hart was recently announced as the new face of a Hugo Boss fragrance.
The 27-year-old goalkeeper, Joe Hart is fronting the new Hugo Boss ‘Success Beyond The Game’ global campaign and new limited edition fragrance, Boss Bottled Unlimited. Building on the success of the previous campaigns in 2010 and 2012, Hugo Boss Parfums continues to celebrate the values of success, style and confidence the Hugo Boss brand stands for.
In the presentation of the fragrance, and during the exclusive interviews that Joe Hart conceded, he stated that “To succeed, you have to be committed to what you do and love what you do. I’m really passionate about my job and give it my all. I’m so lucky that I’ve always had a team around me that have helped me get to where I am today – family, friends, and coaches. You have to take every opportunity possible and you just have to keep going, keep improving and constantly moving forward.”
On the other hand, Guillaume Tardy, Global Marketing Director, HUGO BOSS Parfums said that “We are pleased to collaborate once again with some of the world’s finest footballers who have achieved success beyond their discipline, bringing them together with the HUGO BOSS male fragrance portfolio for this unique campaign.”
Boss Bottled Unlimited is inspired by the endurance required to succeed combined with the rush of adrenalin when a goal has been reached. Available for a limited time only, it’s the must-have scent during this exciting summer of sports.
The content of the exclusive interview can be seen below as published by Daily Mail:
Speaking to MailOnline about becoming the face of Boss Bottled Unlimited, he said: ‘I spend a lot of the time not smelling good on the pitch so this campaign is great because, after all, I do like to smell good and this scent is really invigorating and aromatic.
‘As for the modelling, it definitely isn’t something I am used to but I got to wear some really cool clothes.’
Joe, who describes his personal style as ‘comfy, fresh, sharp and tidy,’ joins Hollywood heartthrob Ryan Reynolds as a face of the beauty giant. ‘He’s a cool guy and luckily I’m not filling his shoes,’ he said.
While his fellow footballers are more assiduous when it comes to grooming (here’s looking at you, David Beckham), Joe maintains that his beauty regime is very simple.
‘I do like to look after myself but I promise my hair colour is natural!’ he said of those famous blonde locks.
As a master of his profession, Joe shared his views on success, how to achieve it and how to sustain it.
He said: ‘To succeed, you have to be committed to what you do and love what you do. I’m really passionate about my job and give it my all.
‘I’m so lucky that I’ve always had a team around me that have helped me get to where I am today – family, friends, and coaches. You have to take every opportunity possible and you just have to keep going, keep improving and constantly moving forward.’
Speaking about his diet and getting in shape for summer, Joe explained that, while he has a healthy eating regime, he is partial to the odd treat.
‘I eat well and at the right times and obviously do loads of exercise and training, which I really enjoy.
‘My diet is high protein and I avoid carbs in the evening but I don’t neglect food, it’s my friend.
‘I have treat days and anything goes, I’ll pretty much eat anything and everything,’ he said.
When he isn’t training or impressing on the pitch, Joe loves to play even more sport.
‘I love chilling out with friends and family, I am obviously a football fan and love to watch and play sports such as golf and cricket.’
But you won’t catch him playing FIFA or football manager in his downtime.
‘I am rubbish at football games,’ he laughs. ‘Level one is too hard for me!.’