Mats Hummels signs for TAG Heuer

Borussia Dortmund captain, Mats Hummels has signed an endorsement deal with the Swiss watch company TAG Heuer. The German defender is the latest incorporation to the company’s portfolio of ambassadors, which includes Cristiano Ronaldo since 2014. The Swiss brand is also the official timekeeper of the Bundesliga, Major League Soccer, and the Chinese Super League.

The company is focusing its strategy in the sports market, that’s why it is not a surprise that they want to link their image to Hummels, one of the most influential centerbacks in European football.