Rio Ferdinand ‘Champion the match’ with Heineken

Former England and Manchester United defender Rio Ferdinand is the star of the new TVC of the well known beer company Heineken.

In the video you can see under these lines, the football legend disguises himself to help one Champions fan who wants to “scape” from work to see the match with his friends. The advertisement has a very funny end in which we can see the English using his “trick” for his own interests too.

This Heineken TVC tells a very common story every worker can feel identified to and they want to contribute this not happening anymore. That’s why the beer company promoted the #ChampionTheMatch campaign encouraging fans to convince their boss to let them go watch a UEFA Champions League match.