Messi, Neymar and co. bring play to the everyday with Beko

Messi, Piqué, Neymar, Turan, Iniesta and some more of FC Barcelona’s players are the playful cartoons of the new global campaign of Beko – Premium partner of FC Barcelona since 2014. You can see them in the following video:

Official Partner of Play is the new global campaign by the Turkish domestic appliance and consumer electronics company. This new campaign will reach more than 30 countries around the world along this 2016. Thus, through the campaign and Official Sponsor of your day, Beko wants to establish itself as the brand of appliances that supports the needs of real people in everyday life.

Under these lines, you can see the video of this new campaign:

Tülin Karabuk, CMO at Beko Global, said: “As FC Barcelona personifies the spirit of play and freedom, the Official partner of play is the perfect message for us to communicate our values to millions of fans around the world. We want to put a smile on their faces and engage with them about the sport they love. Beko knows that every day there are people who need solutions for their busy and often unplanned lives. Therefore, we ensure all of our products are designed with our consumers’ everyday needs in mind to give them more time to play.”