Daniel Alves shares his Ethika with the world

Brazilian football superstar Dani Alves recently used his social media accounts to announce his latest collaboration with Ethika, the US brand of youthful and casual underwear.

This is not the first time that FC Barcelona’s right fullback collaborates with the brand, but now they have signed an endorsement deal with the aim of bringing the products to the rest of the world. Other Ethika’s ambassadors include NBA star Lou Williams, BMX rider Adam Jones, and Houston Texans wide receiver Jaelen Strong, in what was a very US oriented portfolio of ambassadors.

“I’m very happy to become part of the Ethika Familie and look forward to a long lasting relationship. I’m sure that our mutual collaboration will produce something very cool for our customers. We hope the people that purchase our products will be able to feel the inspiration that we have put into the styles.”- Dani Alves said.