Klopp chooses to celebrate victories with a Warsteiner

Liverpool’s manager Jürgen Klopp has just signed a four-year endorsement deal with the German brewery Warsteiner.

The German coach will be the ambassador of the non-alcoholic premium beers of the brand in the UK in what is his first commercial deal since he arrived in England a few months ago.

Klopp is a very popular and successful figure in Germany, he won two Bundesliga titles with his former team Borussia Dortmund, before arriving in England. Once again, deals like this one show that managers are as good of an ambassador for certain brands as a player.