CR7 gets more than 3m engagements in the summer

Cristiano Ronaldo actively promotes his own brand CR7 and he often posts pictures of CR7‘s new shoes, underwear or shirts. In the past two months the brand got more than 3m engagements only on Instagram, proving that social media has an unlimited potential to reach a wider audience and to gain visibility. This means an engagement rate of around 3.5%, excellent numbers for a commercial brand.