Nivea has new Men for this season

Nivea Men is one of Liverpool’s official partners and, just like they do with Real Madrid in Spain or PSG in France, the brand produces a TVC each season with each of the main clubs they partner with. Last season we saw Nivea choose Mignolet, Sterling and Henderson to give visibility to the brand in the UK and for the new season, the stars of the show are no other than Lallana, Skrtel and Coutinho.

In the film below we can see the day through Adam Lallana’s eyes, discover what the LFC players have in store for him and why Nivea Men Creme is an essential part of any man’s washbag. The TVC has been heavily aired in the UK and is certainly helping the brand raise awareness and gain exposure.