Maurice Lacroix picks Messi and Piqué

Watchmaker and FC Barcelona partner Maurice Lacroix are heavily activating their partnership with the club and in the last campaign they chose Leo Messi and Gerard Piqué to be the stars of the show. The brand organized an initiative that saw all FC Barcelona players designing their own unique watch. To promote the campaign, Maurice Lacroix chose the two FC Barcelona stars, who happen to have a good relationship both on and off the pitch, which is helpful when trying to get the best results out of a marketing campaign.