James Rodríguez to promote Huawei

Real Madrid’s midfielder and Colombian star James Rodríguez has been announced as the newest ambassador for Huawei. The football star will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia for the next two years.

“Rodriguez will help Huawei to attract more consumers and we look to the future with optimism and determination,” said Maria Fernanda Chinchilla, the director of terminals marketing for Huawei‘s Colombian arm.

The Chinese brand is investing heavily in football and James Rodríguez gets them a little closer to Real Madrid (the brand currently sponsors Atlético de Madrid).