Cristiano promotes Sacoor Brothers

Some brands use their ambassadors to promote their products in an organic and natural way and some other, like this example by Sacoor Brothers, use them purely as a channel to share their message. Cristiano Ronaldo has more than 16m followers on Instagram and that, on its own, makes him a very powerful marketing platform.

A simple post advertising a product or a brand can easily generate almost 1m engagements and reach 5m people at any given time. Clearly reaching a wider audience than the one a static billboard would reach in the same period of time. Moreover, a large percentage of the people who are following Cristiano on social media are genuinely interested in what he has to say, making the distribution of the message more effective.