Beckham visits Madrid with H&M

Former English captain and Real Madrid player David Beckham recently visited H&M’s Gran Via store in Madrid to present the brand’s Modern Essentials collection and to meet fans and local press. David Beckham has been H&M’s global ambassador for a few years but it’s since he retired from football that he has been more involved in the fashion and business component of the partnership, helping with the design and selection and becoming more than just the face of the brand.

David is one of the biggest celebrities of the star system and his football comments are also highly appreciated by everyone, which helps to explain why all his events are so successful and get an impressive media coverage (see an example below – Marca).