Lucas Silva and co. focused for the Clásico

It’s well known that Beats by Dre use football players, and athletes in general, as a marketing platform to promote their products and give visibility to the brand. In this occasion, and taking advantage of the exposure and attention that a huge game like El Clásico (FC Barcelona vs Real Madrid) raise, Beats used its official Twitter account to capture and share the moments prior to the game.

Players like Lucas Silva, Neymar Jr., Marcelo or Luis Suárez, usually listen to music before the games and use the brands products, so it was a great opportunity to gain some visibility through the players.