Kaplan celebrates Easter with David Villa
A few months ago Spanish footballer David Villa started studying English with Kaplan and became their global ambassador. David took some lessons in Australia while he was playing for Melbourne City FC and now that he is in New York he is studying there. We have seen Kaplan use David in different events and elegantly promote their schools through the player’s social media accounts.
In the latest one, David posted a video (click on image to watch it) showing his progress with the language and greeting Kaplan and its students. See video here. The different posts had a great impact across Facebook, Twitter and Instagram (the video got almost 200,000 views on Facebook in 3 days and almost 50,000 likes in total) and the originality and uniqueness of the video caught the attention of some major sports publications like As and Marca.