Neymar Jr. CLEARly works well for Unilever

Brazilian star Neymar Jr. has renewed his endorsement deal with Unilever. Neymar has been the face of Rexona deodorants and Clear haircare and skincare products for the past few years and has now renewed with Unilever and extended their agreement until 2018. Unilver had an agreement in place with the Brazilian star that was about to expire (2016) and the company has realized that Neymar not only is one of the most marketable players of the moment, but he will be leveled with the likes of Messi or Cristiano Ronaldo in the near future.

Clear has been particularly active in activating the brand’s partnership with Neymar and we have seen him in several printed ads and TVCs in the past. Considering the investment required to partner with players like Messi, Cristiano Ronaldo or Neymar Jr., this is likely to continue like this in the next few years.