Koke trusts Gillette when off the pitch

Atlético de Madrid’s midfielder, Koke, has been chosen as the image of the new Gillette that incorporates FLEXBALL ™ Technology. The P&G brand chose Koke to promote their newest blade in Spain and he recently participated in a photo shoot session and conceded an exclusive interview to the brand, which was later published in different media.

With this formula, brands can get a higher exposure with a lower investment. Below these lines you can see an example of the media coverage that this particular action got in one of the Spanish most read newspapers (Marca).