Wes Brown is always happy to Play

Ahead of his return to boyhood club Manchester United, the two-time Champions League winner and Sunderland defender Wes Brown visited Peterlee-based The Academy at Shotton Hall to cheer on the school’s Under 15 team who had impressively made it to the quarter finals of the ESFA Under 15 PlayStation Open Schools’ Cup.

Wes took centre stage in the school’s state-of-the-art performance theatre earlier in the day as he supported a Q&A with nearly 100 of the school’s pupils, as well as getting involved in a fair few selfies and giving a video interview to a couple of the school’s budding journalists.

Wes also took the chance to take a look in the school’s sports hall, which had been transformed into a PlayStation gaming zone for the day and used as a reward mechanic for pupils doing well in their studies. Wes himself couldn’t resist having a go on the virtual pitch as he faced one of the school’s pupils in a game of FIFA 15.

Wes commented: “It was great to support grassroots football at The Academy at Shotton Hall yesterday and a really enjoyable experience. Having come through ESFA tournaments myself growing up I know how important it is in helping to develop talented young players and it’s great that so many schools are involved with the PlayStation Schools’ Cup.”

In the past we’ve seen other players like James Milner (see here) undergo similar activities with Playstation, prove that this kind of events offer the brand a good return of investment. A good example of this is the media coverage that the event got and the exposure for Playstation.