Peter Schmeichel discusses UCL with HTC

Manchester United’s legend, Peter Schmeichel, was recently seen in London for the launch of the new HTC’s UEFA Collectors Edition ‘Champions’ handset at Carphone Warehouse.

HTC is one of the main sponsors of the competition and as part of their strategy to activate the competition, they invited the Danish goalkeeper to London to promote the brand (and their new handset) while discussing his past experiences in the competition.

Journalists and different media attended the event and that meant good exposure for the HTC afterwards, when the interview was published in publications like DailyStar or The Sun (you can see example below).