Atlético’s players are gaining popularity and so is Huawei

Technology company Huawei is one of Atlético de Madrid’s Official Partners and as all Official Partners do, the brand uses Atlético’s players for their activation campaigns and promotions. We have seen a few adverts where Huawei has used players and in this occasion the brand suited them up under the slogan “redefining excellence”. Thus, Mario Suárez, Gabi, Arda Turán, Griezmann and Raúl Jiménez are wearing blazers and ties but also Atlético’s shorts and socks with the team’s badge and characteristic colours.

This particular example was published in Marca, reaching millions of people every day, which proves that campaigns associating a brand with football players generate interest and provide great visibility.