Casillas and James cheer with Mahou Beer

 

Mahou is one of Real Madrid’s partners and we have seen the brand actively activate this partnership through first team’s players. Last summer Gareth Bale was exclusively (branded) interviewed and in this occasion one of the new signings, James Rodriguez, is the one who answered questions in front of a Mahou backdrop. The brand will presumably continue with these interviews, that are providing Mahou great media exposure (see example above for AS), along with other events and promotional actions like the latest that the brand did with Real Madrid’s captain Iker Casillas.

In this occasion, the Spanish International attended the inauguration of a Sports Bar in one of the Terminals of Madrid’s airport as one of Mahou’s ambassadors and the act was largely covered by Spanish media (see below example from Mundo Deportivo) giving nice visibility to the brand and to the player himself.