Llorente and LG say that “size matters”

Fernando Llorente is the new face of LG Spain and he features in the brand’s latest campaign next to Spanish TV celebrity Miki Nadal. The campaign, which is mainly digital and  has a dedicated web www.eltamañosiimporta.es, started with a teaser phase in which anonymous people discussed about the “importance of the size” in two nice viral videos using phrases like, “I think my boyfriend’s is somewhat small, what do I do?” or “now is the best time to have it bigger”.

Later in the resolution phase, LG’s ambassadors Fernando Llorente and Miki Nadal solved the mystery in two different videos. You can see below Llorente‘s video (in Spanish) for LG: