Daniel Sturridge to follow David Beckham’s steps

England and Liverpool’s star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Following the steps of former England’s captain David Beckham, Sturridge will be the face of several initiatives including Active Kids, to encourage children of all ages and abilities to lead healthier, more active lifestyles.

He is already acting as the new Active Kids’ ambassador and teaching kids his unique dance moves: