Cristiano Ronaldo doesn’t crack under pressure

Cristiano Ronaldo is one of the proud ambassadors of watch maker Tag Heuer and the player’s been included in the latest campaign by the brand. In the brand’s latest advert “Don’t crack under pressure” we can see Cristiano Ronaldo scoring a goal. It’s interesting to see how the brand had to modify the footage and the image of the player because they don’t have any rights to show Real Madrid’s crest, for example, so the player had to show wearing a neutral kit.

We’ve recently seen Tag Heuer using the player in different campaigns and these is just another example of how brands make the most of their ambassadors.