Luka Modric and co. keep moisturized

Nivea chooses Luka Modric, Isco, Gareth Bale, Marcelo and Carvajal

For the latest campaign of Nivea for Men, the brand chose Modric, Bale, Marcelo, Isco and Carvajal to feature in their TVC. Nivea is an official sponsor of Real Madrid and in this occasion the brand decided to use the mentioned players to star in their latest campaign, proving that using football ambassadors is a very powerful marketing tool, either as a brand new association or to activate an existing partnership.

The campaign, which included a presentation with the presence of the players that was conducted by a popular Spanish comedian, and the advert were launched in May-June but it’s currently on air in countries like Spain or Greece and you can see it below these lines.

Making off with Gareth Bale, Luka Modric, Marcelo, Isco and Carvajal: