Keylor Navas is not alone during his presentation
Real Madrid’s new goalkeeper was presented in the Santiago Bernabeu but he was not alone. A surprise guest shared the cameras with Keylor Navas. When the goalkeeper pulled up his jersey to kiss Real Madrid’s crest he revealed his underwear. Thus, Calvin Klein obtained some free (?) exposure during the player’s presentation and the image was later used by most of the newspapers that covered the event.
These kind of intrusions have been seen in the past (Mario Goetze wearing a Nike shirt during his presentation for Bayern Munich, Adidas team, was a remarkable one) and in this particular case the question is: Was it planned or it really was a happy accident for Calvin Klein?