Keylor Navas is THE ambassador of Costa Rica

Keylor Navas is probably the best football player in Costa Rica and different brands in the country noticed that. Despite being enrolled in a minor team of La Liga like Levante, he knew how to capitalize being the best football player in his home country. Moving forward, after the splendid World Cup that he did and having signed for Real Madrid, he will have many more brands knocking at his door. His humble origins and his personal values make him the best ambassador of Costa Rica and now that he is playing for a top club and his popularity and exposure will increase, he will probably receive a completely different kind of commercial proposals.

So far, he is the ambassador of mainly local companies with little global presence: a local tools store called Brenes, the import company Dale Viaje Monge, producers of rice and beans Don Pedro, food company Fresh Market and the bank Bancredito.

He is also an ambassador of Nike and Movistar (also with Bryan Ruiz), brands that have global presence and the kind of brands that will feature in his commercial portfolio from now on.

He has taken part in different campaigns and TVC for the brands that he represents and below you can find some examples:

TVC for Movistar with Bryan Ruiz:

The most recent promotion from Bancredito:

A TVC for Dale Viaje Monge:

All these commercial contracts have caught the attention of the industry and it has also granted some media exposure to Keylor Navas‘ endorsers in the Spanish media.