Simeone invites you to be yourself

Simeone is the new face of Canal + in Spain

The Argentinian manager is starting to capitalize the excellent results that Atlético de Madrid obtained last season. Canal + has chosen Simeone to be the face of the broadcaster in Spain and the manager invites everybody to be like Cristiano Ronaldo, like Messi or like Koke… but without refusing to be oneself.

Atlético and Simeone were undoubtedly the stars of the football world last season. Simeone assembled a team that won the 13/14 La Liga BBVA and reached the Champions League final. He turned a group of individuals into a team through educating them in the culture of the effort, thinking “only” game by game.

Pablo Diego ‘Cholo’ Simeone has shown that using the imagination works, serves, sum. So Canal + chose him for their new football campaign to promote the 14/15 season, proving that managers are trendy and that results pay off in terms of commercial opportunities.

The partnership included a photo shoot session to produce a TVC (it can be seen below in Spanish) and some printed ads that can be seen in some of the main publications in Spain, giving some nice exposure to the brand.