Zaha ready for a Call of Duty and Berahino to Evolve

Premier League players Wilfried Zaha and Saido Berahino recently participated in a photo shoot + interview session to promote videogames Call of Duty and Evolve, respectively. As it’s been shown and mentioned several times, this is a very popular formula in the UK and particularly within the videogames industry. We have seen it in the recent past with other players like Juan Mata (Assassin’s Creed), Willian and Matic (The Crew), Mikel Arteta (Splinter Cell), Sterling (Sims 4) or Adam Lallana (Assassin’s Creed), for example. It’s a good formula for brands because it gives them good exposure and the investment required is usually low for them. Below these lines you can see examples of the media exposure that Call of Duty and Evolve got when the interviews with both players were published.

Wilfried Zaha for Call of Duty:

Saido Berahino for Evolve: