EA Sports and its most popular title FIFA are experts when it comes to creating innovative and engaging content around football. On this occasion, the brand put together musician Noel Gallagher and Manchester City
Players like Kyle Walker, Leroy Sané, Ilkay Gündogan or Bernardo Silva signed for Manchester City because they believed in the project and they wanted to win trophies playing the best football. This is quickly
Germany and Juventus player Sami Khedira has been announced as the new ambassador of Porsche’s ‘Turbo for Talent’ project, a youth development programme, which was launched by Porsche in 2012 to support talented young
Retired English and Chelsea football star Frank Lampard was unveiled a few months ago as a brand ambassador for nanoM, a company which has founded a specialist facility to help current and former athletes
Some of our Primetubers had the opportunity to watch live the round of 16 Uefa Champions League thanks to Nissan, an official sponsor of the competition. The brand wanted to gain some visibility and to
Some of the Primetubers attended the launch event of the new Adidas boots by Leo Messi. RobertPG, DjMaRiiO, IamSteve and KokoDC were chosen by Adidas to attend the launch of the new ADIDAS NEMEZIZ and help
Following a collaboration with French luxury skincare label Biotherm Homme, David Beckham has now unveiled his first global grooming brand, House 99, made in conjunction with L’Oréal Luxe. Beckham announced it on his official
Using the popular formula of photo-shoot + exclusive interview that we have seen so many brands use in the past -particularly in the videogame industry (e.g. Ubisoft, EA, Playstation, etc.)-, Jan Vertonghen posed for
Back in June 2017, Spanish star Andrés Iniesta signed a 2-year contract with UFX to become the global ambassador of the online trading brand. The company declared then that Iniesta would be an integral
Brazilian star Neymar was recently unveiled as a global brand ambassador for Chinese electronics brand TCL. The endorsement deal runs for two years and will see the 26-year-old star in TCL television and print
Uber Egypt announced via Twitter that Liverpool striker and Egypt international Mo Salah will be used for the company’s advertising campaigns in the country as well as promoting merchandise. Salah, who is capitalising on
Bayern Munich’s striker Robert Lewandowski, who will captain the Poland national team in the next World Cup in Russia, has been named as a brand ambassador for sports drink brand Oshee. His huge popularity
FC Barcelona star and businessman Gerard Piqué, embarked on a new adventure a few months ago when he declared that he wanted sports journalism to be more transparent and made for the players and