Branded interviews are very common in the UK, but it’s not the only country were this formula is successfully used. We recently saw another great example in Spain, where Real Madrid’s winger Lucas Vázquez
Manchester City’s manager Pep Guardiola is one of the most popular and influential characters in modern football and Mexican Tecate chose him to send a very special message. Pep Guardiola is not known for
Chilean football player Alexis Sánchez has a long standing relationship with Movistar in his home country. For years, he has been the face of the telecoms giant in Chile and has featured in TV