Monthly Archive:: agosto 2016

Brands are finding great value in doing digital campaigns and working with digital influencers. EE have once again brought YouTube’s top football content creators together for the most epic YouTube footballing series in history,

French star Paul Pogba has been one of the stars of the summer. The former Juventus player took part in the Euro 2016, which France would lose in the final to Portugal, and has

The FC Barcelona center back Gerard Piqué is a skilful poker player and the best ambassador for a brand like PokerStars. Being the perfect example of an endorsement that makes sense, he has joined

With the arrival of Pep Guardiola everybody is very excited in Manchester and looking forward to the new season. The arrival of the new manager and his style of football will be particularly positive

Petr Cech signing for Puma had been a consistent rumour for the past few weeks. It now seems to be certain that Petr Cech joined Puma after he wore the brand’s evoPOWER boots and

Fructis, one of the main brands from Garnier, keeps activating its partnership with Juventus’ star Claudio Marchisio. The Italian player is providing great exposure to the brand both on traditional media (magazines, newspapers, TV)

In the summer of 2015, Pepsico’s brand Lay’s organized a campaign that saw a Lay’s truck touring different beaches in Spain. At every beach, people who were around had the chance to participate in

The American Gillette has been using ambassadors to promote its products for many years. Sports ambassadors are the most common and we have seen basketball players, tennis players, footballers and many others. Neymar and

Influencers are a fantastic way to raise awareness and to give visibility to brands, even if they don’t need to. Twosync and MattHDGamer recently received a care package from Adidas UK and it has

Cinema studios are seeing potential in sports to promote their films and to attract people to the theaters. We have seen Manchester United partnering with 20th Century Fox and Sony Pictures has an ongoing

The Spanish all-time top goal scorer and New York City FC captain, David Villa, recently visited Sesame Street to show his support to the legendary show. Sesame Street has been educating kids since 1969.

Earlier this year, BT acquired the mobile operator EE and for the first time both brands have appeared in a campaign together. EE has unveiled an ad, which can be seen below these lines,

Digital initiatives are gaining relevance in the football and marketing industries and Kevin De Bruyne was the last one to engage with a popular Youtube channel to gain some extra visibility. In the video

Brazilian star Neymar Jr. has been working with the energy drinks giant Red Bull for quite some time and the activities that the brand organizes with the FC Barcelona star are always very successful,