Ahead of the Euro 2016, Del Piero and Marchisio partnered with Unieuro to launch the campaign “Social Ola” to support Italy. The campaign worked very well through social media, probably because the Unieuro campaign
Watchmaker Hublot made history during the Euro 2016 in France as the brand celebrated the return of the tournament with two of the most legendary figures in football history. Despite being known for not
French telecoms operator SFR has named French international football player Dimitri Payet as its new ambassador for La Reunion, Guadeloupe, Guyana, Martinique and Mayotte. As part of the two-and-a-half year deal the West Ham United
Keylor Navas is the star of a new advertising campaign from the Costa Rican Tourism Board (ICT) that seeks to attract more European tourists to the Real Madrid’s home country. ICT is working alongside
Back in 2014, during the World Cup semifinal in Brazil, Javier Mascherano used all his leadership and motivational skills with his goalkeeper, Sergio Romero, telling him that he would be the hero of the
Cristiano Ronaldo keeps signing endorsement deals all over the world and one of the most recent ones has been with the Cypriot-based trading firm XTrade. The Portuguese star is certainly one of the most
The sportswear brand Adidas – one of the official sponsors of the EURO 2016 – has reactivated the “First Never Follows” campaign with one of its ambassadors and main figure of this year’s tournament Gareth Bale. The Welsh
FC Barcelona star Gerard Piqué and his ex teammate and football legend Carles Puyol have launched a new isotonic drink, together with Noel Alimentaria, one of the biggest players in the food industry in Spain. The drink has been
It seems like Wayne Rooney and Co. are enjoying their global partnership with 20th Century Fox. After the teasers of Deadpool and X-men Apocalypse Wayne Rooney and his teammates have shown off again their acting skills
Just days before the start of the European Championship in France, Germany and Arsenal midfielder Mesut Özil took time out of his preparations to inspire young people from the Laureus-supported KICKFORMORE project in Stuttgart.
Arsenal and Germany football player Mesut Özil has been named as an ambassador for the German carmaker Mercedes-Benz, which is also one of the main partners of the German national team. The former Real
With the Copa América Centenario and the Euro 2016, there is plenty of football this summer for fans to enjoy. And also for brands to do some further scouting and find their perfect brand
German international Ilkay Gundogan has been recently announced as Pep Guardiola’s first signing for his new project at Manchester City FC. Prime Time Sport adds a new international player to its portfolio of clients,
Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players participating, and the high number of candidates to win the tournament
Our YouTube channel Primetubers has reached an important first milestone: 1 million views. Since the channel was launched the past 22th of February it has incorporated different kinds of content and it’s growing fast: the most
Attending a Champions League final is a unique experience and it becomes a memorable one if you can do it with your digital family. The Japanese giant Sony, one of the main sponsors of the
Our Primetubers had the opportunity to attend the Champions League final at San Siro Stadium in Milan and enjoyed the environment with fans at the MasterCard stand. It was a fantastic experience for both the
DJMariio, Cacho, Doctore Pollo and company are not afraid of testing their football skills outdoors! In a unique and fun session, our Primetubers tested the new Puma evoSPEED and evoPOWER. These boots differ from the
Nike has launched its campaign for the EURO 2016 and they have done it in style with its biggest football ambassador Cristiano Ronaldo. To make the most of all the attention that the competition is generating, the American
Former PSG player Zlatan Ibrahimovic has finally announced it. The Swedish star has been one of the most influent ambassadors for Nike for a long time but he has decided to make plans of his own.