Monthly Archive:: agosto 2015

German sportswear giant Puma is competing against the likes of Nike and Adidas to earn its space in the football industry. It’s a very tough competition and that’s why the brand always makes the

Football players are a highly appreciated asset in their home countries and Luis Suárez is not an exception. Unlike some of his team mates like Messi or Neymar Jr, Luis Suárez doesn’t have a

Dos Santos brothers have parted ways again after playing together in Villarreal last season. The Mexican brothers played together in Spain last season but won’t be doing it again this season since Gio has

Videogame companies are regular users of the “exclusive branded interview” formula to promote their games. Brands like EA or Ubisoft are aware that football is the most popular sport and that anything football players

Argentinian Leo Messi is Adidas most valuable asset and he is used in most of the brand’s biggest campaigns. In the last one, Adidas claims that no one ever created anything new by trying

FC Barcelona’s Ivan Rakitic took part in an event by Adidas where he had the chance to be, for once, the judge. He is very used to being judged and having everybody giving their

Football superstar Cristiano Ronaldo has partnered with consumer electronics company Monster to launch ROC Live Life Loud: a new company and brand offering an “exclusive lifestyle electronics collection curated by Ronaldo.” “Everything in my

Pep Guardiola, currently in charge of German champions Bayern Munich, has signed a four-year personal endorsement deal with Gore-Tex and will appear in global promotional campaigns for the outdoor wear company’s windproof and waterproof

Italian soccer great Alessandro Del Piero has become a brand ambassador for Vespa, the classic motorcycle brand owned by Piaggio, in India. The 2006 Fifa World Cup winner, 40, will visit India on 1st

French football legend Éric Cantona is Kronenbourg 1664’s global ambassador and the star of all of the brand’s campaigns. He is very popular not only in his home country but also in the UK,

For the second consecutive year, Cristiano Ronaldo is the ambassador of Japanese company MTG. Last year we saw the Portuguese superstar promoting a strange facial fitness product for the company and, most recently, Cristiano

England and Tottenham Hotspur soccer player Harry Kane has been named as a brand ambassador by BT Sport and joins the likes of Real Madrid and Wales star Gareth Bale, former England and Manchester

SkySports manages an impressive portfolio of ambassadors and collaborators, including the likes of David Beckham (we could see him last year in most of Sky’s adverts) or Thierry Henry (who is taking over from the English legend to promote the

BT Sport are celebrating that they recently became the “new home of European football” and they are taking the opportunity to invest heavily on their football oriented marketing campaigns. It’s well known the roster

The newest version of EA Sport‘s most famous video game was announced a couple of months ago and the brand recently unveiled which players would feature in its cover next to EA’s global ambassador,

Spanish instant chocolate brand Cola-Cao have chosen Manchester City youngsters José Pozo and Pablo Maffeo for the brand’s newest campaign. The TVC, which was shot in Manchester City’s academy and coordinated by Prime Time

Chelsea midfielder Nemanja Matic joins Mourinho and has signed a deal with the creators of the Top Eleven football management video game, which recently reached 120 million registered users. As part of the endorsement

PokerStars are investing heavily in talent and we have seen it recently when the brand announced that Neymar Jr. and Cristiano Ronaldo would be the new global ambassadors of the brand. We have seen

After several years of seeing Samsung as Chelsea’s kit sponsor, the club has changed partners for the 15/16 season and the new kit was unveiled ahead of the start of the season. The club put

German star Bastian Schweinsteiger left Bayern Munich after 17 years to start a new adventure and play in the English Premier League with Manchester United. Beats by Dre have worked with the player in