Monthly Archive:: mayo 2015

New York was the setting for the announcement of two major signings that will join the international expansion project of La Liga: Raúl González and David Villa. La Liga president Javier Trebas, accompanied by

FC Barcelona star Xavi Hernández has been chosen to be one of the ambassadors of Catalunya. This year’s campaign to promote tourism in Catalunya (“Catalonia is your home”) has involved a number of Catalan

After weeks of speculation and rumours about it, Brazilian star Neymar Jr. was finally announced as a brand ambassador for PokerStars at the beginning of May, and Cristiano Ronaldo followed a few weeks later.

John Terry recently lifted the Barclays Premier League trophy confirming that he has had a dream season at Chelsea FC, both on a collective and a personal level. Not only he has won the Premier

Portuguese star Cristiano Ronaldo was announced a few months ago as Tag Heuer’s global ambassador. A few months later, British model Cara Delevingne followed him as the newest female ambassador. And last week they

FC Barcelona star Andrés Iniesta has a huge mass of followers on social media and the player’s partners take advantage of it and use it to gain visibility and to reach a wider audience.

Unscriptd was born to create engaging sport stories and with Cristiano Ronaldo the brand has created an engaging one indeed. Unscriptd recently launched its video platform, where they collect and share stories, and it’s

Having a strong social media profile is becoming more and more important, not only to share news and thoughts with fans and followers but also to leverage this critical mass commercially. John Terry is

Real Madrid’s James Rodríguez has been snapped up by Gatorade to feature in two new ad campaigns. The first is called Fuel the Fire, while the second is called The Formula to Unleash, which

Real Madrid’s midfielder and Colombian star James Rodríguez has been announced as the newest ambassador for Huawei. The football star will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia

Proving that football is an extraordinary marketing and communications platform, Community of Madrid recently launched the new campaign “Enjoy Madrid”, with the participation of Atlético de Madrid’s stars. Minister of Employment, Tourism and Culture

Some brands use their ambassadors to promote their products in an organic and natural way and some other, like this example by Sacoor Brothers, use them purely as a channel to share their message.

Real Madrid’s goalkeeper Iker Casillas recently attended an event organized by Hyundai in Madrid. Casillas has been an ambassador of Hyundai for a couple of years and we have seen him attend this kind

German giant Adidas has many ambassadors and endorses a number of football players but some of them are more valuable than others to give visibility to the brand. While all players serve as a

Marc Bartra and Dani Carvajal became ambassadors of fashion brand Jack&Jones a few months ago and they haven’t stopped delivering ever since. We saw them both starring on a TVC that can be seen

As the main sponsor of the Premier League, Barclays keeps activating his partnership with the competition. In this occasion Barclays is recruiting players and legends to take part in the promotion of the brand’s latest campaign #SpiritoftheGame. We

Marvel is strongly promoting the upcoming movie Avengers: Age of Ultron and in this occasion the entertainment company has partnered with Samsung and they have produced a TVC with the participation of Lionel Messi.