The Three Lions have taken on their most challenging opponent yet as the England Footballers’ Foundation (EFF) team up with Unicef. The new four-year partnership with the world’s leading children’s organisation will help tackle
Mahou is one of Real Madrid’s partners and we have seen the brand actively activate this partnership through first team’s players. Last summer Gareth Bale was exclusively (branded) interviewed and in this occasion
It’s not a secret that Cristiano Ronaldo is nowadays Nike‘s finest ambassador, at least amongst football players. Such is his popularity that the brand created a new line of boots with his name: Nike
Andrés Iniesta is a very popular player and an ambassador for brands like Nike, Arcos, Kalise or Powerade. One of his partners is Sony, and he has done quite a few things with them,
Manchester City and England star James Milner became the second Premier League player of the season to support the PlayStation Schools’ Cup, as he recently made a surprise appearance at The East Manchester Academy.
Jesús Navas is one of Nike‘s ambassadors and known to be one of the fastest players. In this occasion Nike chose him for a campaign that the brand did in Manchester City’s stadium, where
Arsène Wenger has signed a deal with Square to lend his face to the videogame Champ Man 15. The company released a press release which isn’t entirely clear but it seems like, according to
Diageo announced a few months ago that they would work with David Beckham as the brand’s ambassador. Later on, it was announced that he would launch his own single grain Scotch named Haig Club.
US star Landon Donovan is one of Gatorade‘s ambassador and he has been with the brand for a while. He is a football (soccer) idol in the US and probably the most recognizable football
Social Media platforms are extensively used by athletes and celebrities to engage with their fans but there is one particular athlete that is the legit king of the net. That is Portuguese football star
The World Cup is now gone and saw, once again, multiple advertising campaigns featuring a wide number of players of many different nationalities. Be it a sponsorship of a national team or campaigns with
While getting ready for their new adventure in New York, Frank Lampard and David Villa are already making an impact in their teams. Frank Lampard has already played 6 games for Manchester City and
Every year around these dates there’s an event that can’t be missed in Munich. That is Bayern Munich’s traditional trip to Oktoberfest, the huge beer festival held in Bavaria. For some, including Xabi Alonso
Insurance brand Pelayo has a long standing relationship with the Spanish National Team and the brand recently announced that both parts are extending their partnership. Pelayo and the Spanish National Team have been together
Nissan recently announced Yaya Touré, three-time African Footballer of the Year and UEFA Champions League winner, as its newest global ambassador. The Manchester City and Ivory Coast midfielder has agreed, with the participation of
Branded interviews are a common practice in the UK and a great activity to grant exposure to the brand while creating attractive content for media and fans. In this occasion it was Lucozade who
Lionel Messi proves, again, how powerful social media can be. The Argentinian star was having fun at home with his son, Thiago, his dog and his Space Scooter and he decided to share it
A few weeks ago we announced that Neymar Jr., Gerard Piqué, Luis Suárez, Andrés Iniesta and Ivan Rakitic had been chosen to star in the latest campaign of fashion brand Replay, in partnership with
Spanish legend David Villa is getting ready for the new season and working hard to be fit and in the best shape to help his new team. He already knows New York’s training facilities
Manchester United legend Rio Ferdinand is doing more things than ever off the pitch and he recently presented his autobiography #2sides at London’s Mayfair Hotel. Tennis legend Boris Becker, England rugby player Ugo Monye,